Software that works exactly how your business does.
Stop working around a CRM built for everyone else. We build a system around the way you already work, with no per-user fees and no features you’ll never use.
Free, in one week, yours to keep. See what you pay for, what you use, and your most important workflow as it could look.
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Custom software used to be out of reach. Three things changed.
We don’t start from scratch
Every build starts from a proven core: customers, contacts, conversations, pipeline and tasks. We only build what’s specific to you.
Modern tools do the heavy lifting
AI-assisted development means work that took months now takes weeks. Every line is still reviewed and tested by our team.
We run it for you
Hosting, security, backups and updates are included, so you don’t need an IT team to own your own system.
The result: software built around your business, for about what you pay now for one that isn’t.
Sources: Redress Compliance (Salesforce pricing). Retool 2026 Build vs. Buy Report, survey of 817 Retool customers and builders.
Two ways growing businesses outgrow their software
Paying for a big CRM you only half use
You pay per user, every month, for Salesforce or HubSpot. Your team uses a fraction of it and works around the rest. The one automation you need sits behind a pricier plan.
Running the business on spreadsheets
Customers in one sheet, jobs in another, follow-ups in someone’s head. It worked at three people. At ten, things slip, and you’re the only one who knows where everything is.
Fitting around your software
Software that fits around you
Built around how you work
A CRM built around your business
We start from a proven core: customers, contacts, conversations, pipeline and tasks. Then we build the workflows that are specific to you on top: your quotes, your jobs, your follow-ups.
Salesforce, made to fit
Staying on Salesforce? We strip back what you don’t use and build the workflows it’s missing.
Already sketched out what you need?
If you’ve mapped your idea, with an AI tool or on paper, send it over. We’ll review it, sharpen it and build it properly.
Three steps, and you can stop after any of them
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1
Free Fit Report
We map how you work, show what you pay for versus what you use, and show your most important workflow as it could look. You get your options and a 3-year cost comparison.
“Do they really understand our business?”You’ll see it on screen. -
2
Fit Sprint
We make your most important workflow work with your own data, so your team can use it before you go further. It’s the first phase of your build, and you can stop there if it’s not right.
“What if it doesn’t work for us?”Money back if it doesn’t. -
3
Build and run
We build the rest, move your data across and train your team. Then we look after hosting, security and updates.
“We don’t have an IT team.”You don’t need one.
Prefer to own it outright? Ask about a one-off build.
Per-user pricing grows with you. Ours doesn’t.
Every new starter adds to a per-user bill. We charge a flat monthly price by team size, so growing doesn’t cost you more each time.
How well does your software fit your business?
Answer 10 quick questions about how your team works today. You’ll see your fit score, your three biggest friction points, what your current setup costs over three years, and a suggested next step.
- No email needed to see your results
- Print them, or have them emailed to you
- Honest answers: if your current setup suits you, we’ll say so
Your software, not someone else’s template
Built around you, not a template
Your workflows, your terms, your screens.
No per-user fees
Take on a new starter without adding to the bill.
19 years of Salesforce experience
We know which small part of a big CRM growing businesses actually use, and how to move you off it cleanly if that’s the right call.
Your data stays yours
Always, with the option to own the system outright.
Fast and fixed
Weeks, not months. Fixed prices, not open-ended hours.
What people ask us
Will this cost more than our current subscription?
For most teams of five or more, no. With no per-user fees, the gap grows every time you add someone. We show you a three-year comparison before you commit.
Can’t we just build it ourselves with AI?
If you have engineers to spare, yes. The companies in the headlines used their own development teams. Most growing businesses don’t have one, and building is the easy part: someone still has to secure it, fix it and keep it running. That’s what we do.
Do we have to leave Salesforce?
No. If Salesforce suits you, we’ll make it fit. If it doesn’t, we’ll move you off it and bring your data with you.
What happens if something breaks?
We host it, monitor it and fix it. Support, security updates and backups are part of the monthly plan.
Who owns our data?
You do, always.
How long does it take?
The Fit Report takes one week and the Fit Sprint, the first phase of your build, takes two. A typical full build takes 4-6 weeks.
Do you use AI?
Yes, to build and test faster. Every line is reviewed by our team.
Who is this for?
Teams of 5 to 30 people who have outgrown spreadsheets or are paying for more CRM than they use.
See what a better fit looks like.
Get your free Fit Report in one week: how you work, what you pay for versus what you use, your most important workflow on screen, and your options. No obligation, and it’s yours to keep.
Get your free Fit Report